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Blockchain and Cryptocurrency in the New Business Era

The buzzwords “blockchain” and “cryptocurrency” may initially seem daunting to many, but their transformative potential in the business realm cannot be overstated. These technologies promise unparalleled transparency, cost efficiency, and the creation of groundbreaking business models (World Economic Forum, 2018). Tech giants Microsoft and Amazon are incorporating blockchain into their operations, with Microsoft focusing on supply chain initiatives and Amazon integrating it as a product offering. But what is this technology and why will it turn a profit? Let’s demystify these concepts and explore their implications for the business world, including their potential to enhance supply chain transparency, revolutionize financial systems, provide secure and fast overseas transactions, and introduce innovative asset ownership structures.


Imagine blockchain as a vast digital ledger - recording transactions with extreme security. Transactions are stored in a continuously growing chain of “blocks,” each linked using cryptographic hashing, which renders the data virtually immutable. Other features of blockchain are:

  1. Decentralization: Unlike traditional databases where a central entity has control, blockchains are distributed across numerous computers. This decentralization means that no single entity has complete control, ensuring a democratic and transparent system.

  2. Transparency and Security: Every transaction on the blockchain is visible to all participants, ensuring full transparency. Simultaneously, the cryptographic nature ensures that while transactions are visible, the personal data of participants remains private.

  3. Immutability: Once a transaction is recorded on the blockchain, it is nearly impossible to alter. This immutability ensures trust in the system, knowing that once data is recorded, it cannot be tampered with without a consensus (Tapscott, 2016).

On the other hand, cryptocurrency is a digital currency that relies on a blockchain for its security. Cryptocurrencies are not just digital money but represent a new form of assets. The most renowned cryptocurrency is Bitcoin, introduced in 2008 by an anonymous person known as Satoshi Nakamoto (Nakamoto, 2008), but many other coins have since been introduced as well including Ethereum and XRP from Ripple.

  1. Utility Tokens vs. Security Tokens: While some cryptocurrencies, like Bitcoin, serve as a medium of exchange, others offer specific utilities within a platform. For instance, Ethereum introduced the concept of smart contracts, self-executing contracts with the agreement directly written into code lines (Tapscott, 2016). This can be thought of just like more typical currency: while there is general use USD, there are also vouchers or coupons that hold their own respective value.

  2. Decentralized Finance (DeFi): One of the most groundbreaking implications of cryptocurrencies is the creation of decentralized finance. DeFi platforms aim to recreate traditional financial systems (like lending and borrowing) without intermediaries, offering greater accessibility and reduced costs.


The advent of blockchain and cryptocurrency is rooted in a desire to establish a more transparent, secure, and decentralized system for transactions and data storage. When Nakamoto introduced Bitcoin, it was not just the birth of a new currency but a profound challenge to the traditional financial ecosystem. The initial reactions of businesses and cryptocurrencies were a mix of skepticism and intrigue. However, as understanding grew, so did the myriad of potential applications. Businesses quickly realized blockchain’s potential for enhancing supply chain transparency, ensuring product authenticity at every stage. With cryptocurrencies, businesses can conduct overseas transactions faster and with fewer fees than traditional banking methods (World Economic Forum, 2018).


Blockchain still has much to be explored in business; as understanding and trust in the technology solidifies, sectors such as healthcare, real estate, and even entertainment are expected to adopt this innovative solution. For example, NFTs (non-fungible tokens, an identifiable asset on a blockchain that can be used to prove ownership or authenticity) exploded in popularity as a way to identify the ownership of media such as art in the digital space, where intellectual property is so easily copied or counterfeited.


The explosion of cryptocurrencies is not just due to their investment potential. The underlying technology presents opportunities for global economic transformations. According to a McKinsey article from this year, a significant portion of the global population (nearly 1.5 billion people) lacks access to traditional banking (McKinsey & Company, 2023). Cryptocurrencies can provide these individuals with access to financial services all without the need for traditional banking infrastructures. Just as businesses can use cryptocurrencies to more easily and securely make international transactions, migrant workers can send money to their home countries without facing high fees and delays. And finally, in countries where government-issued currency is unstable, cryptocurrencies offer a more stable store of value. This has been evident in countries like Venezuela, where many turned to Bitcoin and other digital currencies amidst skyrocketing inflation (Ellsworth, 2021).

Blockchain and cryptocurrency, despite their vast potential, face significant challenges:

  1. Regulatory issues: Their decentralized nature presents unique challenges to regulatory bodies, posing difficulty in balancing innovation and consumer protection. The anonymity of cryptocurrencies facilitates untraceable transactions, potentially aiding criminal activities like terrorism financing and money laundering.

  2. Environmental impact: As noted by the Office of Science and Technology Policy, blockchain algorithms, particularly those used in Bitcoin mining, consume large amounts of energy. This results in substantial carbon emissions and the rise of energy-intensive mining farms (Office of Science and Technology Policy, 2022).

  3. Privacy concerns: The public and immutable nature of blockchain can inadvertently include private information in its records, raising concerns about data misuses and privacy violations.

  4. Market instability: The value of cryptocurrencies is primarily demand-driven, leading to inherent market instability. This volatility, coupled with easy market entry, challenges their integration into conventional financial systems.

As businesses adapt and integrate these technologies, a new way of operation emerges which values transparency, autonomy, and decentralization.

The journey of blockchain and cryptocurrency is beckoning larger technological and societal shifts. As businesses adapt and integrate these technologies, a new way of operation emerges which values transparency, autonomy, and decentralization.



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